Future of Agriculture Technology
Many countries are facing growing levels of food insecurity. What needs to change?
Over the past year at Syngenta I’ve had the chance to witness major shifts in this region’s agricultural landscape. Rapidly increasing rural internet usage, mobile connectivity and a booming #AgTech start-up ecosystem are expanding the frontiers of farming.
On the flip side, there are also significant challenges. Climate change, declining crop yields, pandemic-induced labour shortages and supply chain disruptions make it more important than ever that we harness the power of technology to support our farmers.
Digital solutions are creating the opportunity to bring together millions of farmers, helping them manage their crops and elevate the communities in which they live.
Rounding up my thoughts for 2021, there are some must-wins that will ensure that AgTech lives up to its potential.
1. To improve the lives of farmers, digital solutions should meet and address specific pain-points throughout their entire grower journey by giving access to agronomic advice, financing, equipment, tools and markets.
2. Real-time, data-driven solutions will be critical to ensure farmers make informed decisions in the field. Timing and personalisation will be everything.
3. Digitally-enabled and agnostic ecosystems will be the key to drive scale and provide the right resources to millions of farmers.
At Syngenta, we are proud to be one of the most digitally connected companies in agriculture. Over the past year, we have been building our capabilities and developing tailored solutions specifically for our farmers in Asia Pacific. We look forward to these making a real impact for our farmers in 2022 and beyond.
Having spent the past decade in digital, I’m often amazed at the ability of technology to transforms lives. The coming year will be no different.
The last two years have been tough. Please continue to look after each other, stay safe and most of all, enjoy a well-deserved break with family and friends.
